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Momentum A Breakthrough Formula for Market Leadership When it comes to new products buy amway product and services, what moves customers to buy? Why do they choose one product over another? What makes them bank on a company's future? These are the billion-dollar questions facing all companies competing in highly connected markets -- buy amway product and today's answers will determine tomorrow's market leaders. In this book, marketing buy amway product and communications experts Ron Ricci buy amway product and John Volkmann argue that the unique features of digital products -- buy amway product and of consumer goods that contain digital components -- force customers to consider the viability of the company behind the solution to their problems. Picking a losing company could mean getting stuck with products that can't be upgraded or services that can't be extended. So customers buy from the company that they believe will be the long-term -- indeed, the inevitable -- winner. They buy from the company that has what the authors call momentum. More than sheer motion, momentum is mass, speed, buy amway product and direction, combined in a value proposition so compelling that all constituents in a given marketplace believe it--and want to go with it. Ricci buy amway product and Volkmann provide a practical formula -- borrowed from the world of physics buy amway product and proven in the marketplace -- for how companies build buy amway product and sustain momentum. Drawing upon their intensive study of 20,000 consumer buy amway product and corporate buyers, the authors also reveal the six forces of digital differentiation that characterize inevitable market winners in the customer's mind. Ricci buy amway product and Volkmann introduce a momentum index that will enable senior management, product marketers, buy amway product and marketing communication strategists to: --Measure a brand's momentum against that of its competitors --Diagnose a company's strengths buy amway product and weaknesses as a market contender --Develop an action plan for sustaining or strengthening a competitive position --Apply momentum strategies to the digital features of trad... Copyright (C) Muze Inc. 2005. For personal use o
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